![]() ![]() ![]() The page includes a countdown-to-pub date widget that links to other social media, and an app that reveals additional chapters of Just One Day as the number of “likes” increases (a total of one-third of the book will be revealed). Forman’s earlier novels, If I Stay (2009) and Where She Went (2011), were bestsellers for Dutton and have a combined in-print tally of one million copies. The publisher started the promotional buzz for Just One Day, which has an announced first printing of 150,000 copies, back in October, when it launched a Facebook fan page for the novel. ![]() Due from Dutton on January 8, the novel will be followed in fall 2013 by Just One Year, told from Willem’s perspective. The two then spend a romantic day together in Paris, after which Willem disappears and Allyson – through Shakespeare, travel, and her search for Willem – begins a transformational year of self-discovery. Penguin Young Readers Group has set in motion a multifaceted social media marketing campaign to promote Gayle Forman’s Just One Day, a YA novel that centers on Allyson, an American teen on a whirlwind tour of Europe, who meets Willem, a young Dutch actor, at a performance of Twelfth Night in England. ![]()
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